Jim Beam

Booker's 2024-03 "The Master Distillers Batch"

This batch is named in honor of a group of distillers that I admire greatly. Their work in the late 80s and early 90s helped America fall back in love with bourbon and made the industry what it is today.

This group was made up of legends like my dad, Booker Noe, and some of his peers at other distilleries during this time. These guys— the “elder statesmen” as we call ‘em— paved the way for Master Distillers to get recognized for their craft. They even became the very first class inducted into the Bourbon Hall of Fame. I remember once I was with my dad when they all met up in Chicago for a festival. We were catching up at a bar and to most of the people there, we were just six random guys drinking bourbon. But someone pointed us out to the bartender and said, “you’ve got bourbon royalty in here.” We all laughed and raised our glasses. While it’s true enough now, it wasn’t always like this.

Back in the day, being a Master Distiller just meant running the distillery. But these elder statesmen changed all that, raising the bar for all of us. The job went from spending every waking moment in the distillery, to traveling the world, all the while introducing people to our beloved bourbon. They became spokesmen and celebrities in their own right. They made the job as big as they were. I’ve looked up to these guys my whole life. They showed me the ropes of how to make great whiskey and built my love and respect for everything that goes into the craft. I’m proud to follow in their footsteps and honor them with this batch. 

2025 Hardin's Creek release from Jim Beam. For 11 years, this whiskey rested in one of our oldest warehouses. Burrowed among the barrels, it spent season after season building up the strength and depth we enjoy in it now. 

2025 Hardin's Creek release from Jim Beam. For 11 years, this whiskey took shelter in the cool, damp climate of one of our single-floor rickhouses. All the while, its flavor was taking root, developing the rich profile we taste today.

The James B. Beam Distilling Co. and Freddie Noe, 8th Generation Master Distiller, announced the first line extension and inaugural Little Book series, Little Book The Infinite: Edition 1 Kentucky Straight Bourbon Whiskey.

The newest release honors more than 200 years of Beam and Noe family history through a blend of whiskeys laid down by three trailblazing American Whiskey distillers: 6th Generation Master Distiller, Booker Noe, 7th Generation Master Distiller Fred Noe, and 8th Generation Master Distiller, Freddie Noe. Little Book The Infinite: Edition 1 will serve as the foundation of the line extension utilizing liquid from generations of the Noe Family through every future release.

In the Fred B. Noe distillery at the James B. Beam Distilling Co.’s Clermont campus, Freddie Noe was experimenting with blending varying aged whiskeys, when he sought to blend barrels his father, Fred Noe, and grandfather, Booker Noe, laid down, resulting in a perfectly balanced profile forming The Infinite.

Each year, new whiskey will be added to the blend, delivering an ever-evolving confluence for a unique experience while pushing the boundaries of flavor and tradition. It’s this initial, proprietary blend that sets the series apart from other Little Book chapters.

Booker’s ‘The Reserves’ is a very limited release LTO curated by Freddie Noe to commemorate his granddaddy, Booker Noe’s, contributions to the bourbon world. In Freddie’s words, “It’s the kind of bourbon I believe my granddaddy would be making, if he were still here with us now”.

Knowing that rye has roots extending to the beginning of American Whiskey and holds more than two centuries of heritage, you could say, “it’s been done.” But with this chapter, “Path Not Taken,” we explore the future of American Rye by blending a unique range of rye whiskies together and show you that rye still has plenty of stories left to tell.

“Path Not Taken” is about reimagining the variety that rye grain has to offer and pushing the limits of what it can be. We look across America’s oldest whiskey frontier from a new vantage point and create a complex, redefined and differentiated profile by blending ryes of different age, char and mash bill.

The story of rye has been told countless ways. But never like this.

LITTLE BOOK ® CHAPTER 8: PATH NOT TAKEN IS COMPOSED OF THE FOLLOWING LIQUID STREAMS

18yrs Kentucky Straight Bourbon Whiskey (High Rye)
11yrs Kentucky Straight Rye Whiskey
7yrs Kentucky Straight Rye Malt Whiskey
5yrs Kentucky Straight Rye Whiskey (KY Family-Style, Char 4)
5yrs Kentucky Straight Rye Whiskey (PA Family-Style, Char 1)
5yrs Kentucky Straight Rye Whiskey (PA Family-Style, Char 4)
4yrs Kentucky Straight Rye Whiskey

TASTING NOTES

COLOR: Deep copper with golden undertones
AROMA: Complex blend of butterscotch, fresh dill and toasted rye bread
TASTE: Floral notes intermingled with sweet apricot and heavy oak

2024 -02, "The Beam House Batch"

Experience the Distinct Character of Booker's Bourbon 'The Beam House Batch' 2024-02

Immerse yourself in the rich legacy of bourbon-making with Booker's Bourbon 'The Beam House Batch' 2024-02. This limited edition release, named in honor of the iconic distillery, is a testament to the enduring craftsmanship and heritage of the Booker's brand.

Crafted to Perfection: With an ABV of 63.90% and a proof of 127.8, 'The Beam House Batch' offers a robust and intense flavor profile that is both bold and sophisticated. Aged for 7 years, 2 months, and 29 days, this bourbon has been nurtured to achieve a perfect balance of depth and complexity. The aging process in charred oak barrels imparts a rich amber hue and a flavor profile that is unparalleled in its richness and variety.

A Symphony of Flavors: Each sip of 'The Beam House Batch' reveals a harmonious blend of caramel, vanilla, and oak, intertwined with subtle notes of dark fruits and spices. The high ABV and proof level ensure that each flavor note is pronounced and memorable, making this bourbon a delightful experience for the senses.

A Nod to the Distillery's Heritage: Named after the distillery itself, 'The Beam House Batch' is a celebration of the history and spirit of Booker's Bourbon. It represents a lineage of distillers who have dedicated their lives to crafting exceptional spirits. This batch is not just a bourbon; it's a piece of history.

Limited Edition Rarity: As a limited edition release, 'The Beam House Batch' is a coveted addition for collectors and bourbon enthusiasts alike. Its unique character and story make it a must-have for those who appreciate the art of fine bourbon-making.

Perfect for Special Occasions: Whether you're commemorating a milestone, giving a thoughtful gift, or simply enjoying an evening with friends, 'The Beam House Batch' is an excellent choice. Its rich flavor and storied background make it ideal for those moments that call for something truly special.

Secure Your Piece of Bourbon History: Don't miss the opportunity to experience the excellence of Booker's Bourbon 'The Beam House Batch' 2024-02. Add this exceptional bourbon to your collection and savor the taste of a spirit crafted with passion and precision.

From The James B. Beam Distilling Co. its newest brand, Hardin’s Creek. Hardin's Creek is an ever-evolving series of releases that features some of their rarest and most unique whiskies, Hardin’s Creek will chart the rich experience and distilling knowledge of the James B. Beam Distilling Co. Hardin’s Creek is the birthplace of the Beam Family’s distilling legacy. The small creek flows into a river in the foothills of Central Kentucky, where Jacob Beam’s legacy was born in 1795. Over 227 years, eight generations of master distillers have built a deep well of whiskey expertise.


*Batch may vary*

The Reserves launched last year (2024) as the first innovation to come from Booker’s Bourbon since the 30th Anniversary launch. The Reserves is an annual, limited-release series by Freddie, to commemorate his grandaddy, 6th Generation Master Distiller Booker Noe, and his contributions to the bourbon world.

The 2025 batch tells the story of some well-traveled barrels: first used to age the beloved Booker’s 30th Anniversary release, then shipped to Jalisco where the Camarena family filled them with El Tesoro’s 85th Anniversary tequila. Finally, those same agave-seasoned barrels returned to Clermont, Kentucky, where Freddie Noe finished a hand-selected batch of Booker’s inside them. This is the very first time across the entire Beam portfolio that a product is finished in tequila barrels.

The result is a one-of-a-kind bourbon – uncut and unfiltered. It was bottled at 123.3 proof and aged exactly eight years, ten months and eleven days.

“In many ways, it’s the same Booker’s you know and love,” Freddie Noe said. “Always uncut and unfiltered. But in other ways, The Reserves is something new, inspired by my granddaddy’s boundless curiosity and relentless pursuit of flavor.”

Hardin’s Creek Jacob’s Well Batch 2 is aged for 211 months (17.5 years) and bottled at 109 proof. It is a blend of an 18-year old traditional bourbon and 17-year old high rye bourbon.

Little Book “The Easy” features uncut, unfiltered Kentucky Straight Bourbon blended with corn whiskey, rye whiskey, and malt whiskey – the three ingredients commonly found in a bourbon mash bill—to create an easy-drinking whiskey that’s blended to be one of a kind. 

It all started when I was working in our Global Innovation Center, learning all about blending. I looked at the different types of whiskies available and saw that we had individual corn, rye and malt barrels. I wondered, “If you blend those together to the exact proportions of a bourbon mash bill, will it taste like bourbon?” So I tried it. I blended 4-year-old corn, rye, and malt whiskey, and let me tell you, it didn’t taste like bourbon at all! The corn whiskey overpowered everything else, since the rye whiskey also had some corn in it. 

It wasn’t balanced at all. That’s when I was inspired to blend in the fourth component—some actual finished bourbon whiskey.

When I started my search, our team gave me access to nearly every barrel we had in storage. I tasted and tinkered with bourbon aged six and even nine years, trying to achieve just what I was looking for in my inaugural release. What I found was that blending in four-year-old bourbon did what those others could not—ensured that all ingredients could complement each other without a single piece overpowering the final taste profile.

I found the balance I was looking for. And with it, a new whiskey I’m truly proud of.

4-year uncut and unfiltered* bourbon whiskey

13-year uncut and unfiltered* true corn whiskey

Nearly 6-year uncut and unfiltered* 100% malt whiskey

Nearly 6-year uncut and unfiltered* high rye whiskey

Jim Beam Bourbon Distiller's Masterpiece