The Reserves launched last year (2024) as the first innovation to come from Booker’s Bourbon since the 30th Anniversary launch. The Reserves is an annual, limited-release series by Freddie, to commemorate his grandaddy, 6th Generation Master Distiller Booker Noe, and his contributions to the bourbon world.

The 2025 batch tells the story of some well-traveled barrels: first used to age the beloved Booker’s 30th Anniversary release, then shipped to Jalisco where the Camarena family filled them with El Tesoro’s 85th Anniversary tequila. Finally, those same agave-seasoned barrels returned to Clermont, Kentucky, where Freddie Noe finished a hand-selected batch of Booker’s inside them. This is the very first time across the entire Beam portfolio that a product is finished in tequila barrels.

The result is a one-of-a-kind bourbon – uncut and unfiltered. It was bottled at 123.3 proof and aged exactly eight years, ten months and eleven days.

“In many ways, it’s the same Booker’s you know and love,” Freddie Noe said. “Always uncut and unfiltered. But in other ways, The Reserves is something new, inspired by my granddaddy’s boundless curiosity and relentless pursuit of flavor.”