New Additions

A Ballad of Fire

Our most recent icon: an innovative expression of tequila that captures the transformative force that fire exerts upon agave.

The delicately smoky profile of this unaged spirit stems from the revival of ancestral tequila-making techniques.

The agave for this tequila is cooked slowly in a pit oven lined with firewood and volcanic stone, imparting subtle notes of smoke.

Elijah Craig is proud to continue our legacy on the golf course as the Official Bourbon of the 2025 PGA Championship. This historic tournament will take place at Quail Hollow Golf Club in Charlotte, North Carolina, from May 15-18, bringing together the best in the game—and the best in Bourbon.

To commemorate this partnership, we’re releasing a special version of our award-winning Small Batch. The bottle features exclusive design elements, including the official 2025 PGA Championship logo, a gold coin cork, and a label that proudly displays Elijah Craig’s designation as the tournament’s Official Bourbon. Each bottle is crafted from barrels specially selected from Heaven Hill Distillery’s Q and H1 rickhouses, nodding to Quail Hollow’s place in championship history. This limited-edition release will be available nationally on an allocated basis starting in March 2025

We’re also bringing one-of-a-kind experiences to fans at Quail Hollow, including the return of the Elijah Craig Speakeasy, our immersive on-course activation where spectators can enjoy handcrafted cocktails, interactive moments, and an inside look at what makes Elijah Craig a standout Bourbon. Fans will also find us featured at general concessions, as well as throughout out of home advertisements in the greater Charlotte area leading up to the Championship.

“Elijah Craig remains an integral element of the onsite experience at the PGA Championship,” said Jessica Burdett, Director of Corporate Partnerships at the PGA of America. “We are confident that spectators will enjoy Elijah Craig's award-winning bourbon and premium activation experiences while watching the strongest field in golf compete at Quail Hollow Club this May.”

Beyond the PGA Championship, Elijah Craig continues to deepen our ties to golf through partnerships with PGA TOUR professionals Max Homa, Robert MacIntyre, and J.T. Poston, as well as renowned broadcaster Amanda Balionis. We’re also proud to be the Official Bourbon and Whiskey Supplier of the PGA of America, the Ryder Cup, and the KPMG Women’s PGA Championship.

Inspired by private single barrels offered in 1964 by former Old Forester president George Garvin Brown II, this modern offering is specifically selected from matured barrels with exquisite quality and distinct characteristics.  

“President’s Choice has always been an incredibly rare and cherished bottle, and most consumers have never seen it, let alone tasted the whisky,” Master Taster Melissa Rift said.  “We are honored to bring it to a wider audience.”

“Every barrel selected for President’s Choice tells a story,” Assistant Master Distiller Caleb Trigo said.

“These are the barrels that showcase an extraordinary depth of character. Whether it’s the bourbon or our new rye, each bottle represents the pinnacle of Old Forester’s craftsmanship.”

Each President’s Choice barrel is aged between 7 - 9 years, and bottled at proof points selected by Caleb and Melissa highlighting their unique flavor profile, traditionally ranging from 110 to 125 proof. Every bottle reflects the highest standards of selection, with only the finest barrels deemed worthy of carrying the President’s Choice name.

This the second release of Garrison Brothers Cowboy Bourbon. This release from 2015 was aged for four years and bottled at a barrel proof of 135 proof. Only 5200 bottles were produced.

The Garrison Brothers 2015 Cowboy Bourbon is a rare (only 5,200 bottles) and highly sought-after cask-strength release from Texas' first legal distillery. Aged in the blazing Texas heat, this bourbon delivers bold flavors of rich caramel, toasted oak, and dark fruit, with a long and smooth finish. The 2015 edition is uncut and unfiltered, offering a true expression of Texan craftsmanship and spirit.

Garrison Brothers Cowboy Bourbon the American Whiskey of the Year in Jim Murray’s 2014 & 2017 Whisky Bibles. It’s the ultimate ambrosia. Unlike the Small Batch, The Cowboy comes from our Master Distiller and our Founder's favorite barrels. They’re set aside for a couple of years for further maturation and the liquid is bottled at cask-strength, uncut and unfiltered. It takes a special barrel to create a bourbon nectar sweet enough to be enjoyed at such a high proof. The potency normally overpowers the flavor. This ain’t the case with the Cowboy – it’s so sweet, the flavor overpowers its proof. And you can thank the Texas heat for that.

The highly anticipated 2018 edition of Garrison Brothers Cowboy Bourbon is comprised of 182 barrels. Dubbed "piggy bank barrels" by master distiller Dennis Todd for their choice characteristics, they were matured for approximately five years and then dumped at the end of 2017 to rest and marry together. The result is an approximately 134-proof cask strength release with a total batch size of 4,725 bottles.

This expression is the 5th release of the Cowboy series, made from a mash bill of 74% corn, 15% soft winter wheat, and 11% two-barley. It is matured a minimum of 5 years. This release was bottled in 2019 at 137.3 proof, limited to 6,440 bottles.

Woodinville 100% Rye Aged 8 Years. This is truly handcrafted whiskey. Planted in the Fall, rye grain lies dormant all winter long under a blanket of snow. When growth resumes, during the scorching summer months on the Omlin family farm in Quincy, Washington, the crop is hand irrigated. Nearly a full year after planting, at harvest, Arnie and son Joel work long hours gathering the grain, which is then trucked across the mountains to Woodinville for milling, mashing and distillation. After distillation, the whiskey is transported back to barrelhouses in Quincy, where it rests in custom-specified, long-seasoned, toasted and charred American Oak barrels.

“None of this is efficient, but it’s 100% worth it,” say Woodinville co-founder Orlin Sorensen. “We are laser-focused on quality, and if it takes an extra step or two on the journey, we’ll absolutely forge that path. We’re here to make the best craft whiskey in America, and we’re excited to share this Woodinville 100% Rye Aged 8 Years.”

Woodinville 100% Rye Aged 8 Years Tasting Notes: Dark molasses, clove and brown sugar on the nose, followed by cinnamon, vanilla, dark honey and touch of dried cranberry on the palate. It offers a long warm peppery finish with a dry oaky grip in your mouth.

Hardin’s Creek Jacob’s Well Batch 2 is aged for 211 months (17.5 years) and bottled at 109 proof. It is a blend of an 18-year old traditional bourbon and 17-year old high rye bourbon.

Springbank Kilkerran Heavily Peated

*Batch may vary*

Gran Reserva add an indulgent finishing touch to any moment, transforming uncommon into unequalled. Patiently mellowed for 21 years in Scotland, it starts quiet, restrained but rich with a defiant Glenfiddich Distillery DNA. Only when it has reached perfection does it get its time to shine. Finished in Caribbean reserva rum casks to add sharp ginger, sultry fig and uplifting lime notes that build to a crescendo of sweet toffee and spicy exotic warmth.

Gran Reserva add an indulgent finishing touch to any moment, transforming uncommon into unequalled. Patiently mellowed for 21 years in Scotland, it starts quiet, restrained but rich with a defiant Glenfiddich Distillery DNA. Only when it has reached perfection does it get its time to shine. Finished in Caribbean reserva rum casks to add sharp ginger, sultry fig and uplifting lime notes that build to a crescendo of sweet toffee and spicy exotic warmth.

Hibiki Harmony 30th Anniversary Limited Edition Japanese Whisky

Hibiki is a blend of over ten malts and grains featuring Yamazaki, Hakushu, and Chita all aged in five types of cask. The non-age statement Japanese Harmony was intoriduced in 2015, following the discontinuation of the 12 year old as the entry level to the core range. This limited edition was released in late 2018 to commemorate the 30th anniversary of the first Hibiki blend being released in 1989.

As always with Hibiki the Hibiki Harmony 30th Anniversary Limited Edition bottle always has 24 facets representing the 24 seasons of the Japanese lunar calendar.

Developed by fourth generation chief blender Shinji Fukuyo with production overseen by third generation master blender and great-grandson of the founder, Shingo Torii.

Hibiki Harmony 30th Anniversary is a harmonious blend of innumerous malt and grain whiskies which are meticulously blended to create a full orchestra of flavors and aromas. Seductive, blossoming and enigmatic, Hibiki Whisky celebrates an unrivaled art of blending, fine craftsmanship and a sense of luxury from the House of Suntory.

Hibiki was launched in 1989 to commemorate Suntory’s 90th anniversary, and has ever since been embraced as the paragon of The Art of Japanese Whisky, the very product of Japanese nature and her people. Hibiki Whisky is not only Japan’s most highly awarded blended whisky, but among the most prestigious and honoured whiskies in the world.

G4 Clásico Blanco Tequila is a pure, additive-free expression of estate-grown Blue Weber agave from Arandas, Jalisco. Crafted by fourth-generation master distiller Felipe Camarena, this blanco tequila showcases the earthy complexity and minerality that G4 is known for - delivered with precision and authenticity straight from El Pandillo distillery.

G4 Clásico Reposado Tequila is a meticulously rested tequila aged for 6 months uniquely split aged: half in single?use American oak whiskey barrels, half in single?use sherry wine casks, preserving the bold essence of agave while introducing warm, mellowed oak character. Made at the famed El Pandillo distillery by Felipe Camarena, this reposado is complex yet approachable - an exceptional balance of tradition and innovation.

The Reserves launched last year (2024) as the first innovation to come from Booker’s Bourbon since the 30th Anniversary launch. The Reserves is an annual, limited-release series by Freddie, to commemorate his grandaddy, 6th Generation Master Distiller Booker Noe, and his contributions to the bourbon world.

The 2025 batch tells the story of some well-traveled barrels: first used to age the beloved Booker’s 30th Anniversary release, then shipped to Jalisco where the Camarena family filled them with El Tesoro’s 85th Anniversary tequila. Finally, those same agave-seasoned barrels returned to Clermont, Kentucky, where Freddie Noe finished a hand-selected batch of Booker’s inside them. This is the very first time across the entire Beam portfolio that a product is finished in tequila barrels.

The result is a one-of-a-kind bourbon – uncut and unfiltered. It was bottled at 123.3 proof and aged exactly eight years, ten months and eleven days.

“In many ways, it’s the same Booker’s you know and love,” Freddie Noe said. “Always uncut and unfiltered. But in other ways, The Reserves is something new, inspired by my granddaddy’s boundless curiosity and relentless pursuit of flavor.”